The ideal structure of the permalinks

A permalink is the link for a blog post. The default structure of the permalinks for the blogs that run on wordpress is the following: http://example.com/?p=n, where “n” is the number of the post.

I recommend you to change it because this is not relevant at all. The keywords in the structure of the links are very important because of two reasons:

  1. SERP
  2. User orientation

There are may discussions on the internet related to the ideal structure of the permalinks but nobody knows for sure what that is. Here are the two most common structures that I found on many top blogs:

  • http://example.com/2008/06/29/post-name/

To have your permalinks like this, all you need to do is to log in into the wordpress control panel, then go to options->permalinks-> and here choose “Date and name based”.

This is a very good structure but I don’t like it for one reason. For a better orientation, the category should appear too, but then, the links would be way too long.

  • http://example.com/category-name/post-name

This is the structure I use and I recommend it to you too. If you want your permalinks to be like this, log into the wordpress control panel, then go to options->permalinks-> and here choose “Custom, specify below” and in the “Custom structure” box write /%category%/%postname%/ .

Like I said before, maybe the ideal structure of the permalinks would be the one that has the date, category name and post name integrated in it but it would be way too long!

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Search engine optimization
1Comments

One Response to “The ideal structure of the permalinks”


  1. rankable niche keywords

    What a dramatic commentary about SEO. I’m frankly startled that that has not been enunciated before to such great lengths.

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